Saturday, March 14, 2009

FnC Kolon 1st Force Sneaker and Qee Collaboration

FnC KOLON has released a new line of fashion sneakers called 1st Force. This new brand is meant to call upon the forces of nature for its inspiration. The main concept centers upon the 4 elemental forces: Earth, Lighting, Storm and Tornado, each featuring a powerful and energetic image. These fashion forward sneakers are targeted toward the consumers between 24-32 who are sensible about fashion and who have a serious take on design and originality. The "maze" pattern creates a slim looking tennis style fashion sneaker while the color palette is bold yet contemporary.

Adding to the appeal of the fashionable sneakers, FnC KOLON has partnered with TOY2R to develop matching 2.5 inch QEE figures packaged with each pair of shoes. FnC Kolon identified the artistic nature of the QEE figures and proudly offers these collectibles with their new line for a limited time as a gift. Each Qee figure mimics the "maze" pattern and includes the 1st Force logo. Larger 8inch Qees will be used for promoting the brand in stores as well as being including in the marketing and signage materials.

1st Force launches the TORNADO design first followed by the EARTH line, which will present itself as a lightweight basketball sneaker. Available in sizes 5.5 through 10.5, the sneakers have a US SRP of $110-$150 per pair. The line is debuting in major department stores in Korea, currently in more than 30 locations but will quickly become available in sneaker multi shops, online boutiques and other locations within the coming months.

The 1st Force website: , will open on the 1st of April but currently has a very cool teaser animation featuring the TOY2R QEE figure, so go check it out! Plans are proceeding to open an online shop by the 1st of May.

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