Sunday, August 31, 2008

3.5” inches “MegaBoxee” Qee

MCA x MegaBoxee Qee redemption – MCA first MegaBox exclusive limited edition MegaBoxee Qee

Date: 31 August to 30 September 2008
Time: 10:00 am to 10:00 pm
Venue: 2/F Customer Care Centre

Customers with purchases in MegaBox for HK$800 or more, with 2 printed receipts, can redeem one set of 3.5” inches “MegaBoxee” Qee or 1.5” inches “MegaBoxee” Qee mobile phone figurine strap

Friday, August 29, 2008 News Update - August 2008 - Where to buy Updated News Updated

Toy2r x MegaBox MCA DIY Qee exhibition

26 August, 2008 (Hong Kong) - To support the creative industry, MegaBox has invested two million Hong Kong dollars to organize and other creative activities. World famous toy design group Toy2R and MegaBox are jointly invited US famous designer MCA for the first time to exclusive design a series of MegaBoxee1.5 inches mobile strap and 3.5 inches figure for MegaBox. On 31 August, MCA will be invited to kick off the opening ceremony of DIY Qee Exhibition.

Friday, August 22, 2008

Toy2R Artist Collection Book 01 - MCA of Evil Design

Toy2R Artist Collection Book 01 - MCA of Evil Design
Soft Cover, 96 pages Full Color print, Size: 200 mm x 148 mm
1st Edition: 1000 pcs
SRP: HK$120

Available Sept 2008

Thursday, August 21, 2008


The highly anticipated Lava edition of Joe's SMASH figure has arrived.

Produced by Toy2r

Limited to only 100 pieces worldwide
Limit 1 per customer/household US$175

It can only be found here:

Friday, August 8, 2008

Paris Tout P’tits

Toy2R came together to collaborate alongside Colette (best known forre-inventing retail and adopting the tagline "styledesignartfood") & Christie's (the worlds leading art auction business), to sponsor a16-inch D.I.Y Qee exhibition and charity auction that featured 120 ofthe world's best people in art design fashion and Flim including:

Stark, the director movie Luc Besson, Victoire de Castellane famousfashion designer as she makes all the jewelry for Dior Jean Charles deCastelbajac, Rick Owens, Alber Elbaz who is the fashion designer ofLanvin, Luc Besson, Nada One, Sonia Rykiel and Philippe Starck.
With each custom Qee starting at 300 Euros, some pieces have been sold 14 000£á
Founded in 1992 as a non-profit organization Paris Tout P' tits [] provides material help to needy families with infants, while correspondingto their basic daily needs in terms of sustenance and hygiene. Theexhibition for their cause (Located at Colette's, 213 rue Saint-Honore,75001 Paris, France) was held from June 9th - 14th, 2008 and was free tothe public and supporters.

On June 17th and 18th, Christie's held a one-of-a-kind Qee auction thatmade 364,000 £á ($578, 000 USD) for the French children's charity. all of the artists involved!:

Aldebert, André, Caroline Attia, Marguerite Bartherotte, Lorenz Baümer, Ben, Carole Benzakem, Pascal Bernier, Luc Besson, Adeline Blondiau, Jaya Bludeau, François Boisrond, Jacques Bosser, James Brown, Bunka, Christophe Brunnquell, Laure Callens, Jorge Camacho, Rebecca Capeau, Antoine Camus, Cassandre M., Victoire de Castellane, Jean-Charles de Castelbajac, Eki Chow et Léna Schiltmans, Lucien Clergue, Philippe Cognée, Vicky Colombet, Comoseta, Jean Cortot, Cecilia Cubarle, Paul Davis, Nathalie Decoster, Alber Elbaz, Jaek El Diablo, Jean Faucheur, Jeff Fisher, Sylvie Fleury, G., Stéphane Goddard, Isabelle Gros, Mozart Guerra, Laurent Gugli, Troy Henriksen, Catherine Henriette, Camille Henrot, Nick Higgins, Philippe Hiquily, Paul Holland, Arnault Joubin, Yann Kempen, Stéphane Kiehl, Kika, Peter Klasen, Michel Klein, George Koskas, Titouan Lamazou, Sophie Leblanc, Frédéric Léglise, Yoann Lemoine, Charles Léonard, Momo Maréchal, Federica Matta, Pierre Mathieu, Philippe Mayaux, Nada One, Ora Ito, Rick Owens, Philippe Pasqua, Catherine Pioli, Mina Poe, Patrice-Flora Praxo, Andrée Putman, RCF1, Claudia Ravnbo, Hervé di Rosa, Julianne Rose et Betty Rose, Sonia Rykiel, Benjamin Sabatier, Sich, Alexandra Soubies, Ara Starck, Philippe Starck, Anne Steinlein, Hervé Van Der Straeten, Sunset, Jeanne Susplugas, William Sweetlove, Tanc, Teurk, Janine Van Thungen, Joana Vasconcelos, Xavier Veihan, MariaManuela Vintilescu, Kathy Wolff, Esther Wuhrlin, Yom, Kimiko Yoshida et Zao Wou Ki.

Toy2R would like to give a shout out and huge thank you to Colette,Christie's, artoyz and all of the artists involved. Due to such anoutstanding event we will be rereleasing commemorative Qees in both the2.5 inch regular Qee and 1.5 inch zipper-pull (branding to be includedon front and back), part of the proceeds went to the Paris Tout P' tite Association.

Paris Tout P'tits Commemorative Qee
Toy2r is releasing commemorative Qees, featuring the Paris Tout P’tits branding (on front of Qee and back of zipper-pull).

2.5" Qee Paris Tout P'tits

and 1.5" Qee Paris Tout P'tits Zipper Pull Phone Strpe

Wednesday, August 6, 2008

About Qee

Qee, pronounced as ‘Key’, is a registered design patent from Hong Kong and created by our founder and President of Toy2R, Raymond Choy. Qee was introduced in 2002 causing hype amongst toy collectors worldwide, but soon after caught the attention and imagination of art lovers, graphic designers and the world’s youth alike. It has since then, taken the world by storm.

Toy2R has seventeen Qee concepts to date and these mini figures stand 2.5 inches tall. They are used as both a fashionable accessory (keychain) and/or designer toy collectable. They come in 'blind’ boxes to conceal their identities simply to add excitement in the collecting process. So you never know what figure you will get and if you find that you have duplicates you could always work a trade.

Each of our Qee figures are designed by renowned artists/designers from across the globe. Toy2R also provides D.I.Y Qees (Do It Yourself) for aspiring artists/designers with a touring gallery show.

Qee is a user friendly product with a simple two step process to assembling and disassembling your accessible Qee-chain. All you need to do is follow these procedures:

1. Twist the head gently from side-to-side until the head detaches from the body.

2. Place the keychain around the neck of the Qee and reattach the head to the body.

If you find that you are still having difficulties you may follow the diagram provided from