Tuesday, February 24, 2009

Toy2r @ New York Toyfair 2009 Day 2-4

DOMO-Ku Qee series come in Blind Box in 2 inch style, The 2.5" figures will be feature the likeness of Domo, the iconic viral superstar who was first introduced to the world in 1998 by Japanese Broadcaster, NHK and is represented worldwide (except Asia) by Big Tent Ent.

each individual figure contains a component of a special "Build-A-Domo" transparent figure. By assembling six of these components, a new variant figure is created by the consumer. Each counter display contains enough pieces for two of these; each master carton yields ten of this special item when all the pieces are assembled.

Chase figures are being produced in addition to the common figures in the Domo assortment; with a total of 15 different versions with various levels of scarcity.

Starting from a very unusual place as an advertising icon, Domo's unique look and personality has catapulted the character from 400 television spots in Japan into one of the Internet's biggest sensations, sparking worldwide recognition. As the poster child for personalized, user-generated content, Domo has been able to transition from popularity within Japan to a worldwide following, spawning countless fan-made images, websites and videos, along with a first-ever licensed product line including plush, toys, fashion and collectibles selling at major trend retailers nationwide. Most recently, Domo has taken America by storm, being featured prominently at major retailers all over the U.S. and even starring in his first worldwide manga.

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