Wednesday, March 12, 2008

Filmart Forum 2008 - Panel Speaker Raymond Choy from Toy2r

FILM MERCHANDISING: the Mechanism and Prospect
March 19, 10:00 - 12:00
Venue: Event Room, Hall 1, Hong Kong Convention & Exhibition Centre

Mr.Patrick FRATER, Asia Editor of Variety

Panel Speaker(s)
Mr.Raymond CHOY, President of Toy2R(Holding) Co. Ltd
Mr.Samuel CHOY, General Manager of Bliss Concepts Ltd
Mr.Douglas E. GLEN, Co-CEO of Imagi International Holding Ltd
Mr.Stuart LEVY, CEO of TokyoPop, USA

Traditionally, the movie-merchandise industry used to be interdependent with the film industry, which could easily generate multi-million dollar sales for any given blockbuster. But with increasing competition from video games, MP3 players and other consumer electronics, film merchandising is no longer a guaranteed success formula.

What are the Future prospects of film merchandising?

What should filmmakers be aware of when producing new characters?

Is a new business model needed in injecting new life to filmmaking and licensing?

Organiser by Hong Kong Trade Development Council

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